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JOBS TO BE DONE PRODUCT MANAGEMENT HOW TO

When you understand the jobs that your customers are hiring your products to do, you can create products that are better aligned with their needs and preferences. How Jobs-to-be-Done Training Can Improve Product Development

Measure the success of your JTBD initiatives and adjust as neededīy following these steps, you can gain valuable insights into your customers' needs and behaviors, and use that information to create better products and improve your marketing and sales efforts.

Use JTBD insights to inform product development and marketing.

Conduct JTBD research, including customer interviews and analysis.

Identify your customers' top jobs and prioritize them.

Understand the basics of the JTBD framework.

If you're interested in implementing JTBD training in your organization, here are some key steps to follow: Steps to Implementing Jobs-to-be-Done Training in your Organization This can lead to increased customer satisfaction and loyalty, as well as improved sales and revenue.

Increased customer loyalty and satisfactionīy gaining a deeper understanding of your customers' needs and behaviors, you will be able to create products that are more aligned with their needs and preferences.

Increased product innovation and differentiation.

Better decision-making about product development and marketing.

Improved understanding of customer needs and behaviors.

There are many benefits to undergoing JTBD training as a product manager.

The Benefits of Jobs-to-be-Done Training for Product Managers This insight could lead the company to develop new features or services that address this emotional need, such as a mobile app that allows customers to monitor their homes remotely. For example, a company that sells home security systems might identify that their customers are not just looking for a way to protect their homes, but also want to feel safe and secure. By understanding the underlying needs and motivations of their customers, businesses can create new products or services that better address those needs. Identifying the jobs-to-be-done can also help businesses to innovate and stay ahead of the competition. Understanding the specific jobs that your customers are hiring your products to do can help you create better products and improve your marketing messages. For example, they might buy a drill so they can drill a hole in their wall. When a customer buys a product, they are essentially "hiring" it to help them accomplish a specific job. Jobs can be very specific ("I need to drill a hole in my wall") or more abstract ("I want to improve my home's security"). Understanding the Concept of Jobs-to-be-DoneĪt its simplest, a "job" refers to a task or goal that a customer is trying to achieve. By understanding the jobs that your customers are trying to accomplish, you may discover new markets or customer segments that you can target with your product. By understanding the jobs that your customers are trying to accomplish, you can focus on the features that are most important to them and avoid wasting resources on features that are less important.Īdditionally, JTBD training can help you identify new market opportunities. This will help you make better decisions about product development, marketing, and sales.Īnother benefit of JTBD training is that it can help you prioritize features and improvements for your product. This can help you identify areas for improvement and create products that better serve your customers' needs.īy undergoing JTBD training, you will gain valuable insights into your customers' needs and behaviors. Why Jobs-to-be-Done Training is Essential for Product ManagersĪt its core, JTBD is a framework for understanding the underlying needs and motivations behind why customers use your products.

JOBS TO BE DONE PRODUCT MANAGEMENT HOW TO

In this guide, we will explore everything you need to know about JTBD training, including what it is, why it's important, how to implement it in your organization, and more. One approach that can help you accomplish this is Jobs-to-be-Done (JTBD) training. As a product manager, you are constantly looking for ways to improve your products and meet the needs of your customers.